2) Processed data
2.1 We process the following personal data provided by customers (name, surname, delivery address, payment details, telephone number and e-mail address), which is needed to complete the order and deliver the goods you ordered to the relevant address you provided. Without providing this data, we would not be able to deliver your goods to you.
2.2 We use the data provided by you primarily for the rapid delivery of your shipment. Your e-mail address and the telephone number provided are used by us for all communication. You will receive an order confirmation and information about the shipment to your e-mail address. You will receive a notification via SMS that your shipment is ready for collection at your selected location. We use the specified phone number as a contact number in case of urgent information related only to the dispatch of your shipment (delivery of the shipment to the collection point, message about the specific delivery time from your selected delivery company, important information related to your shipment - unavailability of goods, changes in the order, answers to your questions in the note within the ordering process)
2.3 When purchasing in our e-shop, you can use customer registration. Customer registration is voluntary. Furthermore, customer registration entitles you to use promotional discounts and to obtain priority bonuses and information that draw attention to new products and special customer-friendly promotions. You can unsubscribe from the database of registered customers or from the Newsletter subscription at any time. You will then be deleted from our database. You can also shop in our e-shop without customer registration
1.5. Newsletter to e-mail (commercial communication) - If you have not refused to receive commercial communication, we will send you newsletters by e-mail. If you do not wish to receive further newsletters in the future, you can unsubscribe at any time free of charge. You can unsubscribe via the unsubscribe link found in each newsletter or on the home page of our website. If you unsubscribe from the newsletter, we will no longer use your electronic contacts for these purposes.
- The following are the individual purposes of processing:
- fulfillment of a contractual relationship means: the relationship between you and the administrator arising from an order, registration, a concluded contract, an application and participation in a competition, etc.;
- sending commercial communications and offering products and services means: sending commercial offers via electronic mail (e-mail), via short text messages or via telephone call;
- statistical purposes means: anonymized monitoring of website traffic, as well as monitoring the number of page views, time spent on the website, and the type of device from which you access the website. We collect data in order to improve the quality of the services provided and offer clients relevant content;
- displaying advertisements means: displaying advertisements on websites based on statistically determined customer preferences;
- legitimate interest means: effective defense in the event of a dispute; in such a case, the period of processing personal data is 4 years from the expiration of the warranty period for the goods and is extended by the period for which the dispute is ongoing. We want to continuously improve the quality of our services and, if necessary, provide new and better services; we want to prevent the obstruction of such activities; therefore, activities that contribute to the fulfillment of this goal are our legitimate interest. Legitimate interest also includes processing for the purposes of fraud prevention (e.g. assessing the risk of concluding a contract), direct marketing (e.g. offering relevant services to existing customers), transferring personal data within a group of companies for internal administrative purposes, reporting crimes and transferring personal data to the competent authority, ensuring network and information security. This list is only exemplary;
- fulfillment of other legal obligations means: providing information to authorities involved in criminal proceedings, providing information to other public authorities, and the like.
- We process your personal data for the period strictly necessary to ensure all rights and obligations arising from mutual legal transactions, at least for the period of processing an order, performing a transaction, providing a service, etc., and for the period for which the administrator is obliged to store personal data according to generally binding legal regulations or for the period for which you have granted the administrator consent. Otherwise, the processing period results from the purpose for which the personal data is processed or is given by legal regulations.
- Personal data is processed by the administrator manually and automatically. The administrator is authorized to process some information automatically, for example to create statistical information about the traffic of its websites.
- The seller may entrust the processing of personal data to a third party - a processor.
In particular:
Transport companies - GLS and Liftago - ensuring the distribution of goods
LiveSupporti (providing customer support services)
Microsoft corporation (online marketing tools)
Google LLC (online marketing tools)
Meta, Inc. (online marketing tools)
Seznam.cz, a.s. (online marketing tools)
3) Personal data processed based on consent
- If we have obtained your consent to process personal data, this was for one of the following purposes:
- Contact using the customer form
- Purchase at the Balonkypraha.cz or Balonikypraha.sk e-shop
- If we have obtained your consent to process personal data, this was for one of the following purposes:
4) Rights of the data subject
- As a data subject, you have the following rights that arise for you from legal regulations and that you can exercise at any time. These are:
- the right to access personal data, according to which you have the right to obtain information from the controller about whether the controller is processing your personal data. The controller is obliged to provide you with this information without undue delay. The content of the information is given by the provisions of Article 15 of the GDPR. The controller has the right to request reasonable compensation for the provision of information not exceeding the costs necessary to provide the information;
- the right to rectification or erasure of personal data, or restriction of processing, according to which you have the right to have personal data that is inaccurate or incorrect corrected. If your personal data are no longer necessary for the purposes for which they were collected or are being processed unlawfully, you have the right to request their erasure. If you do not want to request the deletion of personal data, but only temporarily restrict their processing, you can request the restriction of processing;
- the right to request an explanation if you suspect that the processing of personal data by the controller is in breach of legal regulations;
- the right to contact the Office for Personal Data Protection in case of doubts about compliance with the obligations related to the processing of personal data;
- the right to data portability, i.e. the right to obtain the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format, for more details see Art. 20 GDPR;
- the right to object to the processing of personal data that is processed for the purpose of fulfilling a task carried out in the public interest or in the exercise of public authority or for the purpose of protecting the legitimate interests of the controller. The administrator will terminate the processing without undue delay unless it demonstrates that there is a legitimate interest/reason for the processing that outweighs your interest, rights or freedoms;
- the right to withdraw consent to the processing of personal data at any time, if you have given the administrator consent to the processing of personal data.
- As a data subject, you have the following rights that arise for you from legal regulations and that you can exercise at any time. These are:
5) Cookies
- Cookies are short text files that a website sends to your browser. They allow the website to record information about your visit, such as the selected language and the like, so that your next visit to the site can be easier and more enjoyable for you. Cookies are important because without them, browsing the Internet would be much more complicated. Cookies enable better use of our website and tailoring its content to your needs; they are used by almost every website in the world. Cookies are useful because they increase the user-friendliness of a repeatedly visited website.
- The administrator may use the following types of cookies on the website:
- Sessional (i.e. temporary) cookies allow us to link your individual activities while browsing this website. These files are activated when you open your browser window and deactivated when you close your browser window. Sessional cookies are temporary and all these files are deleted when you close your browser.
- Persistent cookies help us to identify your computer if you visit our website again. Another advantage of persistent cookies is that they allow us to adapt our website to your needs.
- In accordance with the provisions of Section 89(3) of Act No. 127/2005 Coll., on electronic communications, as amended, we would like to inform you that our websites use cookies for their activities, i.e. that we process your cookies, including permanent ones.
- Internet browsers usually include cookie management. As part of your browser settings, you can probably manually delete individual cookies, block them or completely prohibit their use. For more information, use the help of your internet browser. If you do not allow the use of cookies, some functions and pages may not work as they should.
- We use cookies to personalize content and advertisements, provide social media functions and analyze our traffic. We share information about how you use our website with our partners operating in the field of social media, advertising and analytics. By using the website, you agree to the linking of the following services:
- cz
- Microsoft Corporation
- Live Support
- In order to display targeted advertising within advertising and social networks on other websites, we transfer data about your behavior on the website to these advertising and social networks; however, we do not transfer your identification data to them.
6) Third-party functions
All data is collected through our website using marketing tools, primarily Google Analytics. These tools serve exclusively to improve existing services and marketing purposes, but do not allow the identification of a specific user or the collection of their personal data.
The option to prevent the collection of this information is described in the paragraph below. However, we do not sell, exchange or rent this data in any case. You can find more information on the websites of the individual service providers, especially at https://www.google.com/analytics/ or in the Wikipedia online encyclopedia at https://cs.wikipedia.org/wiki/Google_Analytics.
7) How to refuse the use of cookies
Some functions of our websites are based on cookies. Even if you have given your consent to the use of cookies that track your behavior on the website, you can subsequently block their use. If you decide to block cookies, you will probably not be able to log in or use these functions and you may lose your preferences that are based on cookies. The use of cookies can be set using your internet browser. Most browsers automatically accept cookies by default. You can use your web browser to refuse cookies or to set the use of only certain cookies.
Information about browsers and how to set cookie preferences can be found on the following websites:
An effective tool for managing cookies is also available on the website http://www.youronlinechoices.com/cz/
8) In case of doubts about compliance with personal data protection rights, you can contact our personal data protection officer – Petr Čermák – p.cermak@balonkypraha.cz with a request for correction or explanation. The supervisory authority is the Office for Personal Data Protection – www.uoou.cz.
Principles valid from 1.1.2024.



